iAdBoard® provides convenient, concurrent, multiple language group discussions and advisory boards. Pharmaceutical companies are using our virtual advisory boards to reduce overhead costs while increasing depth and richness in the collection of opinions and effectiveness. This is especially convenient in global settings, where the scheduling and the logistics of focus groups and advisory boards can be burdensome.

Case study 1

Qualitative evaluation of the market potential and physician perception of Product A.

We utilised the iAdBoard® platform to conduct surveys among US Pharmacy Buyers and Directors to test the effectiveness of five journal and email message concepts. We shaped the client’s future advertising materials for the product, and informed the client’s strategy for targeting the consumer groups.

Therapy area
Anaesthesia
Type
Qualitative MR
Timeline
7 weeks
Geographies
USA

Participants can contemplate topics throughout the day, consult colleagues or even carry out a quick desk-research.

Case study 2

Assessment of HCP and patient perceptions of novel therapies for rare diseases.

Qualitative Market Research was facilitated by separate interactive discussion boards on our iAdBoard® platform for physicians and patients. We provided our client with insights into HCPs’ prescribing habits and patients’ perceptions in order to protect its products’ market share against new competitor products.

Therapy area
Rare diseases
Type
Qualitative MR
Timeline
4 x 1 year
Geographies
USA

Participants are able to integrate research into their everyday lives. This means very busy, rare respondents such as payers and decision makers are more willing to take part in our studies.

Case study 3

Value assessment and optimisation of the clinical trial design for a neurology asset.

This Payer and KOL study involving iAdBoard® was carried out to assess drug candidate clinical trial design, TPP and price potential. The asset was evaluated in each market environment and insights from research guided clinical development and overall strategy.

Therapy area
Neurology
Type
MA P&R Study
Timeline
4 months
Geographies
EU5

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